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Tobacco Companies like LGB people July 26, 2009

Posted by Geekgirl in Health, social.
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Do you smoke? Did you know that the tobacco industry has marketing plans designed to reach LGB folks? Did you know that it works? LGB people have higher rates of smoking than straight people. I’m old enough to remember when it was discovered that tobacco companies purposely targeted the poor and blacks.

Nicotine actually does help one’s mind focus. That’s part of how it becomes addictive. But smoking is a pretty high price to pay. Just have another coffee instead. Don’t let tobacco companies purposely use you. Did that sound like your mom? Yea, well, I’m a mom. So don’t even bother to register a complaint.I do not have access to the full article. Here is the abstract (which means the summary at the top).

Does tobacco industry marketing excessively impact lesbian, gay and bisexual communities?

Dilley JA, Spigner C, Boysun MJ, Dent CW, Pizacani BA.

Tobacco Control. 2008 Dec;17(6):385-90. Epub 2008 Aug 22.Program Design and Evaluation Services, Multnomah County Health Department, Portland, Oregon 97232, USA. julia.dilley@state.or.us

BACKGROUND: Tobacco industry documents have revealed marketing plans specifically to reach lesbian, gay and bisexual (LGB) populations. Research supports a causal linkage between receptivity and exposure to tobacco industry marketing and tobacco use uptake among adolescents.

Pro-tobacco messages may diminish the effectiveness of tobacco control activities and contribute to the high smoking prevalence among LGB populations.

OBJECTIVE: To compare receptivity and exposure to tobacco industry marketing between LGB and heterosexual populations.

METHODS: Nearly 400 gay or bisexual men and more than 600 lesbian or bisexual women were identified in the 2003-2006 Washington State Behavioral Risk Factor Surveillance System (BRFSS), a state-wide, population-based telephone survey of adults. The BRFSS included questions measuring receptivity and exposure to tobacco industry marketing. Multiple logistic regression models stratified by gender were used to assess differences for lesbians, gays and bisexuals separately, in comparison to their heterosexual counterparts.

RESULTS: As expected, smoking prevalence was higher among LGB populations than among heterosexuals. After adjustment for demographic differences and smoking status, gay and bisexual men reported more exposure to tobacco industry marketing (free sample distribution) than straight men, but were equally receptive to it. Lesbian and bisexual women were more receptive to and reported more exposure to tobacco industry marketing than straight women.

CONCLUSION: LGB communities, especially lesbian and bisexual women, appear to be effectively targeted by tobacco industry marketing activities. Strategies to limit tobacco industry marketing, and increase individuals’ resistance to marketing, may be critical to reducing smoking among LGB populations.

PMID: 18723561 [PubMed – in process]

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Comments»

1. Rebecca - July 30, 2009

God I need to quit!! Here is more proof I guess

2. jaysays - July 30, 2009

I’m with Rebecca.


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